Personally, the article is full of it along with a majority of the comments here. The article & comments sound more like an outburst towards Firefox than RSS. RSS is definitely not dead. It is just being used differently than what it was in the early days. RSS was not specifically designed for just a web-browser therefore its not the sole browsers responsibility. It was designed to be web-based or desktop-based. With just about every site now containing a Subscribe button there is no need for a button in the URL bar anymore. What can be done for the slim chance a site does not have a subscribe button is the browser displaying a RSS button. Bottom line it is the responsibility of the site owner to make aware of RSS and its use or at min a link to the info.