I agree with Not2Concerned.

Chrome doesn't have built in support for RSS, but it does have applications, one of which is Google Reader(an RSS application). If you as a web developer want people to follow your RSS feed, get up with the times and post a link on your website. If you only want the techies to see it, then leave it where it is. You could stop complaining and write extensions for chrome and firefox 4 that allow you to subscribe to rss url's scraped from the HEAD.

A simple search in the chrome web store finds that Google has already done it for chrome.

Browsers have always been HORRIBLE rss readers, and I'd prefer less bloat and more speed at the expense of a built in rss reader.

You're uninformed. Sorry.