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Sounds like a "learn how to get rich" scheme :P I make a book telling people how get rich, and I get rich off of them buying the book, which tells them to get rich, selling get rich books :P
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Well, at least it's not a "get rich *quick*" scheme. XD

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What I don't like about the write-a-book model is that it seems counter-intuitive that the only way to profit from a website is to write something on dead wood. I don't agree that I should withold information in a non-HTML format in order to promote an open web. If I were to write anything, it would be freely available to read online, in HTML, and available to purchase for reasons of supporting me.
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Yeah, I had a feeling you would say that, which is why I mentioned the free e-book and paid physical book model. With on-demand publishing, you can still publish your e-books free most of the time. I know you can with CreateSpace and Lulu, at least.