Kroc, I personally think you should totally write a book. It would be a good way to tell people how to become more "free" from the pressures of market-share, and think on their own.

It would certainly be a major contribution to your mindset of "content, content, content" and not "profit, profit, profit," all the while giving you the option of having fiscal support set aside strictly for your Web playground. You could even make it free to download an e-book, with the condition that if the book is helpful and you want to express appreciation, show your support by buying the physical book.

And of course go with on-demand publishing to further prove that this is the age that you don't have to be the ottoman of some faceless corporation who would throw you in the ditch if it made a profit in order to be a success.